Do you want your brand to stand out? Newsjacking can help! It involves using breaking news to promote your message. This can help you reach a larger audience quickly.
Newsjacking is a powerful way to increase brand visibility and engagement.
In this article, we will explore how newsjacking works. Get ready to learn how to use this strategy effectively!
Determining Newsjacking Opportunities
Identifying Trending Topics
Identifying trending topics for successful newsjacking and marketing success is a combination of speed, insight, and quality.
Teams should keep an eye on breaking news stories and the latest social media trends. This helps brands act quickly by adding their expert commentary or quote to the conversation.
Building relationships with journalists and media outlets is crucial. It ensures that when a relevant news story breaks, the brand is seen as a trusted source.
Monitoring real-time trend feeds on platforms like Twitter and trend websites such as TrendFeed is beneficial. Brands like Peloton and Oreo can increase their visibility and share of voice in the industry.
By using these tools and strategies, brands can stay updated with current events and industry trends. This positions them for successful newsjacking and effective marketing strategies.
Monitoring News Sources
Monitoring news sources is important for successful newsjacking in marketing. It involves keeping an eye on media outlets, social platforms, and news websites. This helps brands stay updated on breaking news and trends. By staying informed, brands can react quickly, creating timely content that connects with the public. This real-time approach boosts visibility and highlights the brand’s industry expertise.
To optimize news monitoring, teams should build relationships with reporters for early insights. Having expert spokespeople available for interviews can also be beneficial. By focusing on speed, quality, and relationships in communication, brands can enhance their marketing through newsjacking. For instance, Oreos partnered with the NFL for a Super Bowl commercial, gaining significant coverage. Effectively monitoring news helps brands outshine competitors and create impactful marketing strategies.
Engaging with Industry Experts
Engaging with industry experts can boost a brand’s newsjacking efforts. By staying updated on current events, brands can use breaking news to create relevant content.
Establishing relationships with industry experts as spokespeople provides valuable insight. This adds credibility to the brand’s marketing strategy.
To succeed in newsjacking, brands must act swiftly in the fast-paced news cycle. This allows them to take advantage of trending topics.
Having a team of expert spokespeople ready for interviews ensures quick and quality communication with the media.
Partnering with experts from various industries helps brands like Save the Children, Peloton, and Oreo gain more visibility. This includes coverage on websites, social media, and trendfeeds like Twitter.
Newsjacking Best Practices
Utilizing Spokespeople for Newsjacking
Having a designated spokesperson can improve a brand’s newsjacking efforts. They provide expert commentary on breaking news stories.
A spokesperson offers real-time quotes to journalists, boosting brand visibility. They bring industry expertise, credibility, and help convey the brand’s message effectively.
Using spokespeople helps establish relationships with reporters, making it easier to secure news coverage.
During a news cycle, having a trusted spokesperson ensures the brand’s message aligns well with current trends.
In successful newsjacking cases like Oreo or Peloton, a knowledgeable spokesperson greatly impacts the marketing success of the campaign.
Incorporating Newsjacking Examples
Successful newsjacking in marketing involves watching for breaking news and trends. This helps in creating timely and relevant content that connects with the public.
By using expert insights and current topics, brands can respond quickly to ongoing events on social media or their website. This boosts their visibility.
For example, a brand can share insights from a team member on a recent news story in their industry. This positions them as a trustworthy source of information.
Acting fast and strategically helps brands engage with journalists and reporters. This allows them to offer unique perspectives that improve their media coverage.
Moreover, brands can build relationships with journalists to be seen as a go-to source for insightful commentary. This ensures successful newsjacking efforts.
For instance, Oreo’s tweet during the Super Bowl blackout and Peloton’s response to a controversial ad demonstrate how brands can benefit from current events in marketing.
By focusing on speed, expertise, and media relationships, brands can integrate newsjacking successfully into their marketing strategy for best results.
Embracing Branded Content in Newsjacking
Brands can increase consumer engagement by using branded content through newsjacking. They can do this by staying updated on breaking news and trends.
This strategy allows brands to seamlessly incorporate their message into ongoing news, offering valuable insights on hot topics.
By doing this, brands position themselves as experts, gaining visibility and credibility.
Integrating products or services into newsjacking can be done genuinely by linking them to relevant news.
For example, a fitness brand like Peloton can offer expert insights on a popular NFL game, showcasing their knowledge without being too promotional.
By cultivating relationships with reporters and journalists, brands can ensure their content appears in reputable sources, boosting brand awareness and marketing success.
Implementing Newsjacking Strategies
Developing a Newsjacking Strategy
Identifying trending topics for newsjacking opportunities involves keeping an eye on current events and breaking news across various media outlets and social media platforms.
Monitoring news sources is crucial for successful newsjacking. It allows brands to react quickly to relevant stories, positioning themselves as a quality source of commentary and insight.
Engaging with industry experts can enhance a newsjacking strategy. They can provide expert quotes, spokesperson interviews, and relationships with journalists that lead to increased media coverage.
By acting in real-time and utilizing the speed of the news cycle, brands can achieve marketing success through successful newsjacking.
For example, Peloton capitalized on a trending NFL story to create a successful newsjacking campaign. Additionally, Oreo’s real-time response to a news story showed their expertise in leveraging current events for marketing visibility.
By building relationships with reporters and industry experts, brands can ensure that their newsjacking efforts result in increased visibility and marketing success.
Weighing In on Newsjacking Opportunities
Businesses can evaluate newsjacking opportunities by keeping an eye on current events and breaking news. They should look for relevant stories for their brand. It’s important to align the news with their brand values and messaging to ensure authenticity. This helps in creating a relevant marketing strategy.
Factors to consider include the potential impact on their public image, relationships with journalists, and their team’s expertise. Businesses need to be aware of the risks involved, such as negative reactions from the public or media, before taking any action.
Providing real-time expert opinions or quotes on trending news stories can help increase visibility. This can be done on social media or through traditional media outlets.
Successful newsjacking requires speed, quality content, and a clear understanding of the industry and trends. Companies like Peloton and Oreo have shown success in newsjacking. They leverage current events and trends to boost their marketing efforts.
Tips for Brands Doing Newsjacking Right
Respecting the News and Audience
When engaging in newsjacking, it’s important to:
- Keep an eye on current news.
- Be respectful to the news and audience.
- Provide relevant commentary on breaking news.
- Show expertise in the industry.
- Quote spokespeople or experts.
- Establish as a reliable source of information.
- Build relationships with journalists.
- Consider the impact on the audience.
- Maintain trust and credibility.
- Act quickly with high-quality content.
- Add value to the news story.
- Combine speed with accuracy and relevance.
- Increase visibility and marketing success.
Engaging with Product Experts
Engaging with product experts is important for successful newsjacking in marketing.
By monitoring news and trends, brands can use their team’s expertise to offer valuable insights to the media quickly.
Using product experts allows for instant commentary on events, boosting the brand’s credibility.
Building strong relationships with experts helps secure interviews and quotes that enrich content quality.
For instance, Peloton’s positive public image benefited from having a product expert available during crises.
Using team expertise saves time and resources in creating effective newsjacking efforts.
Category Design in Newsjacking
When you want to use category design in newsjacking, some factors are important:
- Speed and quality of communication.
- Relationships with journalists and media outlets.
- Expert insights and real-time commentary.
By staying updated on current events, brands can use category design to improve their newsjacking strategies.
For example, having experts ready for interviews or commentary on hot topics can boost the brand’s visibility.
Successful newsjacking needs a team that can act fast and offer valuable insights.
Brands like Peloton or Oreo have used category design to be ahead in the news cycle and get public attention.
Blending category design and newsjacking can create a successful marketing strategy that connects with the audience and establishes the brand as a key source for timely content.
Final thoughts
Brands can benefit from incorporating newsjacking into their strategies to maximize marketing success. This involves keeping an eye on breaking news stories and trends in the media. By leveraging real-time events, brands can create timely and relevant content for their audience.
When engaging in newsjacking opportunities, brands should act quickly. They can provide expert insights, commentary, or even a spokesperson for interviews to journalists. Successful newsjacking involves staying ahead of the news cycle. It also requires collaborating with the team to ensure rapid communication and quality content.
Building relationships with reporters and journalists is essential. This helps brands become a valuable source of information, increasing visibility and coverage. For example, Peloton’s quick response to a trending news story involving a controversial ad showcased their expertise and communication skills, leading to positive media coverage.
Oreos demonstrated effective newsjacking by aligning with a trending topic to support a charity cause like “Save the Children.” This showcases how brands can enhance their marketing efforts through newsjacking.
Learn how to capitalize on trending news stories through newsjacking. By connecting your brand or message to a relevant news story, you can increase visibility and engagement with your audience.
Master newsjacking tactics to boost your success in the fast-paced digital media landscape.
FAQ
What is newsjacking and how can it help my business?
Newsjacking is leveraging current events or news stories to promote your business. By tying your brand to trending topics, you can increase visibility and reach new audiences. For example, Oreo’s timely tweet during the Super Bowl blackout gained significant traction for the brand.
What are the key principles of newsjacking?
The key principles of newsjacking are timeliness, relevance, and creativity. Examples include leveraging current events or trends to create content that aligns with your brand, and engaging with your audience in real-time conversations.
How can I effectively monitor news events for newsjacking opportunities?
Utilize news monitoring tools like Google Alerts, social media listening tools, and follow major news outlets on Twitter for real-time updates. Set up alerts for relevant keywords and trending topics to stay informed of potential newsjacking opportunities. Monitor industry-specific forums and websites for niche news stories.
What are some examples of successful newsjacking campaigns?
Some examples of successful newsjacking campaigns include Oreo’s “Dunk in the Dark” tweet during a power outage at the Super Bowl, Wendy’s “Nuggs for Carter” Twitter campaign, and Charmin’s humor-filled responses during the Super Bowl blackout.
Does newsjacking work for all types of businesses and industries?
No, newsjacking may not be suitable for all types of businesses and industries. It can be more effective for industries that are fast-moving and where current events can directly impact the business, such as technology or fashion.
